NLD ACM Telemarketing Supervision

Published on: Apr 2, 2025

On Mar. 28, NLD ACM said it would monitor compliance more closely.

  • NLD ACM informed companies about increased supervision on telemarketing rules.
  • After Jul. 1, 2025, NLD ACM will conduct audits to check whether companies are complying with the rules and can take enforcement action if needed by imposing fines.
  • Information Session
  • NLD ACM held a meeting for energy suppliers and telecom providers on Mar. 27, 2025, to inform companies of their obligations and the rules surrounding telemarketing.
  • Energy suppliers and telecom companies in particular responsible for many complaints.
  • All the rules that apply to telemarketing were discussed, e.g. companies may only contact if the person being called has given explicit permission to do so.
  • Permission given must also be verified by the company before the conversation, for example by app, text message, email or telephone.
  • Companies must also be transparent about, for example, the purpose of the conversation, the price and the duration of the contract.
  • Rules for firms using telemarketing to approach consumers and self-employed persons.
  • All parties in the marketing chain, from obtaining permission to the end of the agreement, are (jointly) responsible for compliance with the rules.
  • The company that ultimately becomes the contracting party is (jointly) responsible for compliance with rules; NLD ACM will address that company in the event of a violation.
  • If an agency violates the rules, the outsourcing company can also be held accountable.
  • Effectiveness
  • Companies have until Jul. 1, 2025 to ensure their processes are in order.
Regulators
NLD ACM
Entity Types
CNSM; Corp
Reference
PR, 3/28/2025; Mt 3/27/2025
Functions
Complaints; Compliance; Exams; Market Conduct; Outsourcing
Countries
Netherlands
Category
State
N/A
Products
Corporate
Rule Type
Final
Regions
EMEA
Rule Date
Mar 28, 2025
Effective Date
Jul 1, 2025
Rule ID
248894
Linked to
N/A
Reg. Last Update
Mar 28, 2025
Report Section
EU