It sets out rules applicable to advertising for financial products and services subject to POR CB supervision, advertising for activity and institutional advertising, disseminated by credit institutions, financial companies, payment and e-money entities.
Also by credit intermediaries, other entities authorized for credit intermediation.
Revises framework for advertising disseminated by supervised entities, takes account of developments in advertising activity, financial innovation, new commercial practices, supervisory experience acquired, legislative changes since Notice 10/2008 publication.
Information duties applicable to advertising disseminated by supervised consolidated.
Now include credit intermediaries in scope of framework, minimum size of characters to be used in advertising media are updated and criteria to assess requirement for similar prominence are included; Notice 5/2024 will enter into force on Jul. 1, 2025.
In consultation report, also published, summary of comments and POR CB analysis.
On Sep. 5, POR CB consulted on draft notice on product advertising.
POR CB launched public consultation 2/2024 re draft notice on advertising of financial products and services subject to supervision alongside explanations for its issuance.
Overview
The draft notice is set to regulate duties applicable to advertising disseminated by entities subject to POR CB supervision.
Defines principles and rules applicable to advertising for financial products and services subject to supervision, advertising for activity, institutional advertising disseminated by credit entities, financial companies, payment and e-money institutions.
Also by credit intermediaries, other entities authorized to act as credit intermediaries.
The draft aims to replace Notice 10/2008, reviews standards applicable to advertising.
Takes account of evolution of advertising activity, in line with increasing digitalization in marketing of financial products and services, financial innovation, new practices.
As well as the supervisory experience acquired in the meantime, it also seeks to adapt regulatory framework to legislative changes occurred post Notice 10/2008 publication.
Effectiveness
Contributions must be submitted by completing Excel file available and sent by Oct. 17 to the address provided with subject line: Response to Public Consultation 2/2024.
Only contributions sent within the deadline in the manner indicated will be considered.
POR CB may publish the contributions received so interested parties who oppose its publication, in full or in part, must expressly mention this fact in the contribution sent.
The new notice is envisaged to enter into force 30 days after its official publication.
It sets out rules applicable to advertising for financial products and services subject to POR CB supervision, advertising for activity and institutional advertising, disseminated by credit institutions, financial companies, payment and e-money entities.
Also by credit intermediaries, other entities authorized for credit intermediation.
Revises framework for advertising disseminated by supervised entities, takes account of developments in advertising activity, financial innovation, new commercial practices, supervisory experience acquired, legislative changes since Notice 10/2008 publication.
Information duties applicable to advertising disseminated by supervised consolidated.
Now include credit intermediaries in scope of framework, minimum size of characters to be used in advertising media are updated and criteria to assess requirement for similar prominence are included; Notice 5/2024 will enter into force on Jul. 1, 2025.
In consultation report, also published, summary of comments and POR CB analysis.
Regulators
POR CB
Entity Types
B/D; Bank; BS; CU; Inv Co; MG Orig; MSB
Reference
OG 235, Rp, Nt 5/2024, PR, 12/4/2024; CP 2/2024, PR, 9/5/2024; Rpl Nt 10/2008
